Facebook and Google make their money by selling advertising. The pitch is that their user information allows you to target your ads, making it more likely that they will be viewed by interested consumers. A 5% click through rate is considered top-notch.
With BostonAdvertising.org, we’re more interested in 90% targeting.
The key is search engine optimization. Instead of broadcasting your message and then refining the broadcast to people who are demographically more likely to be interested in it, we put your website where it belongs, near the top of the pile when users search for the goods and services in which you deal. That means the people who see your site first are the ones who are looking for just what you have to offer.
Now that’s targeting.
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